Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. This conference is a great way to broaden your event planning horizons. But it’s true!

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

OCTOBER 2, 2023

So as Coke headed into the 2023 MLS All-Star Week with its third annual “Beats, Cleats & Eats” activation, the brand had its sights set on building on its “legacy” within the sport by both connecting with diehard supporters and inviting casual fans into the fold. Agency: 160over90.

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Event Marketer

DECEMBER 20, 2023

into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

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Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. For the 2023 “Real People. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. Real Flavor.

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Event Industry News

APRIL 12, 2023

Choose 2 Rent is thrilled to announce our sponsorship and exhibit at Event Tech Live Las Vegas, taking place at The Expo at World Market Center Las Vegas on April 26 & 27, 2023. As a leading provider of registration equipment, we are excited to be Equipment Rental Partner at the event and showcase our […]

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Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. And the good part is that you don’t need a ton of content to start sending tweets, posting on Instagram, or teasing the event on LinkedIn. Download the guide 11.

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Event Marketer

AUGUST 14, 2023

.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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Nunify

JULY 10, 2023

The use of mobile event apps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an event app in 2023. Go Green – Run Sustainable Events Climate change is no longer a myth or a distant threat. It’s here and now.

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Eventscase Blog

MARCH 23, 2023

Pablo Turletti will inspire audiences to think using new management models that guarantee and measure the economic profitability of marketing and events projects to generate social equity and environmental sustainability. It is organised by the Madrid City Council Tourism.

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Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.

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Eventscase Blog

MAY 25, 2023

As 2023 moves forward, we can’t help but be grateful that we’re fulfilling one of our New Year’s resolutions. We swore that it would be the time for us to return to the venues, trade fairs and networking events. We’ve always thought that this year would be pivotal. And so we did!

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Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade.

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Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. This article will explore the top 6 best Cvent alternatives and competitors in 2023. Read on to learn more about the top Cvent alternatives and competitors in 2023.

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Eventscase Blog

MAY 3, 2023

This month we have focused on the monetisation possibilities offered by our platform for event sponsorships. ” : a series of on-demand content sessions where we discover lesser-known features of our software. We’ll be back next month with more announcements!

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.

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Event Industry News

APRIL 18, 2023

The Association of Event Venues (AEV) is pleased to announce its new technology partnership with Momentus Technologies for 2023. The agreement also includes sponsorship of […]

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Event Marketer

MARCH 7, 2024

(Agency: 160over90) We spoke with Tonia Constable, vp-global marketing partnerships: sports, entertainment and brands at Marriott International, who offered insight into the brand’s activations across the NFL season, recent Super Bowl experiences and its growing year-round portfolio of partnerships with Formula 1, college sports and soccer leagues.

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Eventscase Blog

JANUARY 25, 2023

EVENTS WITH ASSOCIATIONS We are very grateful to collaborate with industry associations once again in 2023. This new content will be cascaded to you in the form of emails, blog posts and video clips that we will share on our social networks, allowing you to ultimately watch on-demand content straight from our Digital Venue!

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Event Marketer

NOVEMBER 6, 2023

The Black Magic Reimagined community, and the world at large, have experienced remarkable change in the last five years, so we caught up with Marty McDonald, founder at Boss Women Media Group, which established and operates the summit, for insights on how the team evolved the experience to make this year’s event the biggest and best yet.

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Event Industry News

DECEMBER 9, 2022

We hosted the final stage of the Tour of Britain back in 2019 and it’s great to welcome the event once again. Hosting the Grand Depart of the Tour of Britain 2023 is a real honour for us and celebrates Manchester as a premier cycling city.

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Eventscase Blog

JULY 20, 2023

Our UK Managing Director, Jon Tupper, enjoyed an evening that also served to celebrate the renewal of our sponsorship agreement for the fourth consecutive year with The Delegate Wranglers.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Event Marketer

JANUARY 31, 2024

Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.

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Nunify

FEBRUARY 12, 2023

ChatGPT has been the talk of the town in 2023 & it’s not showing any signs of slowing down! This got me really excited and curious about the possibilities of using AI in events! What impact can ChatGPT have in the event space? How about we check if one of these brands are open for sponsorship. Let’s ask 6.

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Event Marketer

MARCH 15, 2023

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. Agency: FCB New York.

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. Music to any marketer’s ears.

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